Instagram growth guides
Practical guides grounded in our own data — 69,655 classified posts across 438 niches — rather than recycled advice. Each one tells you what we measured, what it means, and what to do differently.
How to write Instagram hooks that actually work
Hooks opening with a number reached 1.12× their niche median; question hooks only 0.93×. What to write instead, with examples.
How to make reels that get reach
Talking-head reels are the most produced format and the weakest performer (0.72×). The formats that travel, and how to build them.
How to write captions that convert
Caption length barely affects reach and a CTA costs almost nothing. What captions are actually for, and how to end every post.
Anatomy of a viral Instagram post
We compared 13,864 viral posts against 51,028 that flopped. What the outliers actually shared — and what did not matter at all.
How to grow on Instagram as a coach
Split reach content from trust content, stop expecting one format to do both jobs, and turn views into booked conversations.
Elsewhere on Growy
- Instagram Growth Report 2026 — the original research these guides draw on.
- Glossary — plain definitions of the metrics and terms.
- FAQ — quick answers about Growy itself.
Want this applied to your account instead of read in general?
Scan my account →