Instagram glossary
The metrics and terms that come up constantly, defined in plain English — and where we have the data, with real benchmarks instead of vague rules of thumb.
What is a good Instagram engagement rate?
Real benchmarks from 64,607 posts: median 3.12% of views, top quartile 5.44%, top 10% 8.43%. How to calculate yours.
Reach vs impressions
Reach counts unique people; impressions count total displays. Which to optimize for, and where views fit in.
What are content pillars?
The three to five themes your account is known for — how to choose them and turn each into posts that reach people.
Elsewhere on Growy
- Instagram Growth Report 2026 — the data behind these numbers.
- Guides — how to apply all of it.
- FAQ — quick answers about Growy itself.
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